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Marketing software has a habit of naming its products with three letters and assuming everyone knows what they mean. CRM, CDP, and DMP are a good example. All three deal with customer data, their...
Every growing business eventually has this meeting. Sales says revenue was up 12% last quarter. Finance says it was up 8%. Marketing has a dashboard showing something else entirely. Twenty minutes later, nobody is...
Ask ten people to define data governance and data management, and you’ll probably get ten overlapping answers. People use the terms interchangeably in meetings, vendor pitches, and job descriptions, which makes it hard to...