Michael Luisi on the Effects of Live Streaming: Understanding Its Impact to Media Users

Live streaming is not a new concept in the entertainment industry. However, it has evolved in so many ways in relation to other forms of media. For instance, there are now on-demand live streaming services in television, and people can watch live streams through social media as well.

According to Michael Luisi, a well-known entertainment executive and producer based in Los Angeles, CA, there are many ways that live streaming has had an impact on media users. This has brought a lot of benefits for users, as well as avenues for growth in the entertainment industry.

In this post, Michael Luisi will share his insights about the developments in live streaming and how it will continuously affect how we consume media.

Live streaming allows people to enjoy competitive sports and events

The power of technology has made it possible for people who enjoy competitive sports to watch these games in real-time. Streaming real-time is much more favorable than waiting for the show to air through a recording because for many watchers, that is the essence of enjoying the game. Since results can now be viewed easily online, the enjoyment comes from watching the events happen live.

This also goes the same for other events such as beauty pageants, talent contests, and other shows which are competitive in nature. People want to find out how things unravel real-time and not just wait for the results. The numbers speak for themselves. At present, users who pay for live streaming have increased over the years:

• 80% of people prefer to watch live videos
• 63% of people watch live streaming content on a regular basis
• 47% of people reported that they watch more live streaming content compared to last year

If you own a business and plan to use entertainment as a means to attract users, it is best to consider live streaming options when producing your content.

Live streaming helps people stay updated with current events

Whether topics involve politics, the economy, or even trivial matters, people can now turn to live streaming services to stay updated with current events. One of the most notable events that the world turned to for live coverage was the 9/11 attacks.

The world watched in shock while major news stations in the United States aired how the twin towers fell upon the airplane hijacking–this is a major tragedy that changed history forever.

Live streaming made it possible for millions of viewers worldwide to watch events they would not have known the details of a few decades ago. Not only does live streaming provides us with opportunities in celebrating and cheering for our favorite teams, but it also gives us a watchful eye about the current events.

Live streaming helps us connect with people we look up to

Have you ever wished you can connect with your favorite celebrity or any public figure? This aspect of live streaming is one of the most interesting developments in the media industry. Now, it is possible for celebrities to open up their live streaming broadcasts in social media such as Facebook, Instagram, and YouTube.

Live streaming helps audiences to connect to their favorite public figures, while these influencers get an opportunity to engage their audience with activities such as Q&A, behind the scenes, giveaways, or other promotional events that they want to do in real-time.

The gaming industry benefits in these live streaming activities. For example, Pewdiepie, a popular YouTube entertainer, has his own live stream in Dlive. He plays games such as Minecraft while providing comments while his audience watch in real time.

Live streaming is considered a new form of content for marketers

There are many ways to market a business, such as through articles, podcasts, images, and video. With the development of live streaming programs, it is now possible for marketers and content creators to make a wide variety of content to suit different types of audiences.

Some people would prefer to read blogs in their spare time, and others are engaged visually through video. For some, interaction is essential and this is why live stream can be another powerful content variety for businesses.

It is interesting to note that live streaming is now becoming a more popular engagement tool for businesses because audiences are intrigued about how they can interact with brands. For instance, one rising trend called “live selling” is getting popular in marketplaces found on Facebook and Instagram.

In the live selling process, the seller displays the items to be sold while the buyers watch and comment about what they want. They can comment “mine” or ask questions about the items that they are interested in. Both the buyers and sellers benefit from live selling because questions are answered right away and there is a faster transaction amongst both parties.

Live streaming helps us stay in touch with loved ones

Live streaming is a tool that used to be available only to bigger companies and public figures. Now, even ordinary users can use live streaming services to connect with their family and friends.

In most social media applications, users can now press the “live” option that comes with the “stories” that they can post. The live option also opens up a chat box where other users can react or ask questions.

For example, a person who is going to a concert may want to share the happenings to many friends from the other side of the globe. Although video chats can be useful, they are only limited to one-on-one interactions or just a small group. Live streaming helps a larger pool of viewers keep in touch with their loved ones through social media apps.

Overall, Michael Luisi believes that live streaming is a media platform that has great potential. The years to follow will be a testament of how live streaming will continue to shape the media industry.